Project Type
Case Study | School Project
Programs
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Dimension
Autodesk 3DS Max
Duration
13 weeks
Category
Package Design
Logo Design
Advertisement
UI/UX
Website Development
The Goal
The mission behind this brand is so fitness users can have fresh, tasty, and healthy meals right at their door. Understanding that exercising and achieving a certain goal, is only sometimes capable with a certain diet. Having the time to cook meals at home or meal prep is not an option for busy people. This brand helps eliminate this problem, by allowing users to have meals cooked and delivered for breakfast, lunch, and dinner.
Inspiration
The inspiration behind this healthy brand is the objective of healthy food, and fast delivery. Famous apps like Doordash and UberEATS provide these options, but the healthy selection is always somewhat lackluster. This app has all those benefits, for the healthy consumers mainly.
Sketches
The sketches include the brand's concept logo.
Logo Development
The symbolism behind this brand was, that I wanted it to represent a healthy lifestyle. The original concept was the dish platter, on a set of wheels, but it was eventually scraped. The simple style of font with a logo, is great for commercial usage.
Digital Flats
Even though this design is for packaging, given the brand is a delivery service; there needs to be an interface that goes along with it. Also offering other benefits, this app provides an easy way to browse, search and order items in a timely; efficient manner.
Digital Mockups
Digital Advertisements
