Project Type
Case Study | School Concept
Programs
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Adobe Dimension
AutoDesk 3DS Max
Duration
13 weeks + 5 days
Categories
Package Design
Marketing
3D Design
Logo Design
The Goal
The mission of this project is to make it easier for struggling art students to find the materials they need. Instead of having to buy individual products on a monthly basis, they can instead receive those same products in bulk. The items should be affordable and good quality so that the users can have an easier way of gaining materials. Also, shipping the product to the user saves time in having to commute for materials.
Inspiration
The idea of this concept originated from popular commerce subscription plans; including LootCrate and Fenty Beauty. These types of products are nothing new, but this one I want to be aligned with designers. I selected multiple images of different products ideally that will be used, along with different subscription plans that are currently successful.
Sketches
The drawings consist of possible logo ideas and box designs.
Logo Development
The logo development consists of multiple Pantone colors, which I believe capture the essence of the brand. Caring, considerate, and creative. The font choice was a bubbly, curvy type of style. The brand is supposed to be fun and targeted at creative individuals.
Package Development
I designed the dye lines and labeling for the product. The front cover for the design shows what level the subscription box is ( there are 3 levels ), along with the logo and hazard warning signs. The back logo shows the contents of this particular box.
Digital Mockups
This is the final mockup for the first box design, shown from all angles.
Product Placement and Advertisement.
