Small Creativity | UI/UX

Small Creativity is a social media interface/app that focuses on highlighting graffiti artists across the globe, and allowing them to share their content. Helping put the small artist on the map, and also helping connect that artist with bigger artists in the graffiti space. Graffiti art is often overlooked because it is so common to see it, and tons of artists don’t get the credit for what they deserve. So, with this brand, there is hope for changing that. Graffiti artists have a bad stigma, being deemed as vandalized art and fake artists. In reality, graffiti art is some of the most difficult art to produce. They deserve to be seen in the same light as other artists.

Inspiration

The brand needs to be targeted at graffiti artists, so it must represent that demographic. The color scheme, font choice, and layout should speak to the artist. The inspiration will be from the perspective of a graffiti artist. When it comes to user interface design, it should be creative but also artistic and feel comfortable to use. Apps like Instagram show a colorful scheme of friendliness.

Sketches

The sketches are concepts for the brands' name and logo designs.

Logo Development

The distinction between the letters Small and Creativity shows a contrast in focus. I want this brand to be creative. The term "Small Creativity", is to say that graffiti artists are wonderful creatives in a small world.

Digital Flats

Final Mockups

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